Nokia has unveiled its first handsets powered by Microsoft's Windows Phone 8 operating system.
The flagship device - the Lumia 920 - features wireless charging and a "PureView" camera which the mobile firm said offered better video and still images than rival smartphones.
Nokia's loss deepened to 1.41bn euros (£1.1bn) in its last earnings quarter after it lost market share.
Its New York press conference comes in the midst of a number of launches.
Samsung has already shown off a Windows Phone 8 device, and LG and Sony have also recently revealed their new top-of-the-range Android mobiles.
Apple, Motorola and HTC all have events planned over the next three weeks creating extra competition for Nokia as it heads into the busy winter holidays shopping period.
The Lumia 920 features a Snapdragon S4 processor, a 4.5in (11.4cm) curved screen, an 8.7 megapixel camera and can be used while wearing gloves.
Analysis Rory Cellan-Jones Technology correspondent
Nokia's new smartphones feature all kinds of impressive technology from a company which has always been an innovation leader in its industry. From the augmented reality City Lens app, to wireless charging and the PureView camera software, Nokia is promising consumers that its Lumia 920 will deliver better experiences than is available on rival smartphones.
The trouble is that many consumers will probably not hear the message. Before the launch I went out on the streets of New York in search of Nokia users. I found none and people told me they didn't know anyone who had a Nokia.
Before another executive unveiled the new phones, chief executive Stephen Elop made great play of Nokia's success in delivering affordable mobile phones to the developing world and in pushing forward with new technology.
But he knows that it's the main plank of his strategy - winning market share from Apple and Android for his Windows Phone handsets - which is crucial to the company's future.
If the new Lumia fails to win over smartphone consumers, then Nokia will have to turn itself into a very different and less ambitious business.
It also features several Nokia-only functions designed to make it stand out from other Windows Phone 8 devices.
The Finnish firm claimed that "floating lens technology" meant the handset could capture up to 10 times the amount of light than other handsets.
It said the advantages were brighter, clearer indoor images that would be less prone to blur caused by unsteady hands than some SLR (single lens reflex) cameras on the market which feature bigger and more expensive lenses.
The firm also updated its mapping technology to feature "City Lens" - an augmented reality app that overlays information about nearby restaurants and other points of interest over live footage of the surrounding area captured by the device's camera.
But the headline feature for many will be the fact that the mobile can be recharged without having to plug it in.
Nokia has fitted the handset with technology allowing it to receive power by magnetic induction from suitable bases. It conforms to the emerging Qi industry standard, which should make the Lumia handset compatible with bases designed for other devices.
In addition to selling its own recharging station, Nokia said the US's Coffee Bean and Tea Leaf chain and Virgin Atlantic's Heathrow airport club lounge would fit equipment allowing visitors to power up the Lumia handsets, offering it fresh opportunities to promote the feature.
Nokia suggested that the Lumia 920 was the best device on the market for smartphone photography
A cheaper Lumia 820 was also detailed.
It shares the same operating system and NFC (near field communication) technology as the 920, but has a smaller screen, lower quality camera and requires the purchase of an optional exterior shell to add wireless charging.
Tony Cripps, principal analyst at tech consultancy Ovum, was positive about the device's chances despite muted sales for Nokia's Windows Phone 7 predecessors.
"The company's focus on improving the imaging capabilities of its smartphones is a reasonable strategy in an age when meaningful differentiation between different makes of smartphone can be hard to identify," he said.
"There could be also a real opportunity here for Nokia and Microsoft to exploit any shortage of Samsung's Android-powered smartphones in the market following the US court ruling against the Korean giant in its patent dispute with Apple, although anything too blatant on that front would seem like a low blow."
But Francisco Jeronimo, research manager at IDC, warned that Nokia would not have the Windows Phone 8 market to itself.
"If Samsung is serious about Windows Phone 8, it will significantly increase its marketing budgets to sell higher volumes than Nokia in the coming quarters," he said.
"It is therefore important for Nokia to continue leading the Windows Phone volumes.
For that needs to make a global launch and not on 'selected markets' only. When Nokia WP8 devices come out, Nokia will have to execute its best operational and sales skills ever."